3 Top Tips to Beat the Giants in SEO:
How local businesses can compete on-line
Getting your business seen on Google
Many businesses, from small medium enterprises to big industry, have a website. As search marketing, mainly on Google, grows in popularity, more businesses compete for the top spots. These, really are only a handful positions at the top of search engine results pages or SERPs.
Competing with the big guys!
How do you compete with large corporate websites like Tesco, Currys or B&Q?
After all they have been around for years, established popular web presences supported by numerous inbound links. Not forgetting, constant recurring daily visitors with millions to spend for on-line marketing. So it's no wonder they appear in the top ranking positions.
Whatever industry you're in, you'll always have competitors on-line. They have probably been around longer and have more budget and resources to build their on-line visibility.
So how can you compete with limited resources?
The little guy is fighting back
Search-engine optimisation (SEO) used to be about volume. How many inbound links you have, how long you've been online, how much content you have. Not any more, it's about relevant content to the searcher.
Knowing that there are several strategies you can implement that can give you the edge over the competition. We've summarised the strategies into 3 top ideas for improving and competing with your competition. They are all based around Google's requirement for relevant content.