Case Studies
Boucon Develop their Brand
Project Background
Boucon Network Solutions are a communication and network specialists located within the Swansea area. The company was formed in 1995, and since has achieved continued growth, year on year, with over 95% of new customers coming from recommendations and testimonials from existing, satisfied clients.
Project Process
Boucon appointed HML to carry out a wide-ranging marketing strategy to support them in their re-branding process. Together with Boucon, HML planned to design and build their new website with a re-brand that strengthen and support the message of a growing forward thinking and dynamic company.
Boucon specified they intend to manage specific areas of the new website themselves and wish to adopt a suitable CRM tool to do the job.
Our Results
HML successfully supported and strengthen Boucons online web presence with the launch of their new bespoke website. Boucon recognized the need for a change and now benefits from their rebrand, incorporating the development of a bespoke website, designs for signage, brochure and stationery.
As the range of new telecoms technology continues to increase, and opportunities for businesses to become more efficient steadily grows, Boucon has met this demand. They have made a significant investment in new premises and facilities to show companies what's available, and capitalise on Boucons cost-effective ideas for improving communications for their clients.
Along with the investment of these new premises Boucon have made many changes to ensure a fast, expert and proactive service is offered to all customers.
What did the MD say?
'HML have been working with us for 6 months now and under the auspice of Gomer Williams, have begun the work of market planning and coordinating our communication mix to embrace both our move to new premises and the restructuring of the company. Our brand development and design brief has now been completed to deliver our updated corporate identity and promotional material. We have also completed a well received new website design and online marketing strategy which should help spearhead our promotional activity.
As a company with fast growth, we have received a professional and prompt service from Gomer and his design team. They are able to translate business strategy into tangible marketing outputs in a structured format by working not only with us but other suppliers to deliver work of a high standard. We look forward to working with HML in 2008 as we roll out our ambitious new expansion plans.
I have no hesitation in recommending Gomer and HML. He and his organisation has provided me with considerable support and guidance and they will be a great asset to any high growth organisation requiring this sort of support.'
Lloyd Bowden
Managing Director
Boucon Network Solutions Limited
Visit the Boucon website.
Call 0845 230 2812
