HML Marketing Why companies like yours use microsites?
Issue: 10
What is a microsite?
Punch above your weight with Microsites
    
A microsite, also known as a landing page, minisite or marketing campaign website is an individual web page or cluster of pages. They provide an auxiliary supplement to a primary website or company website.

The microsite's main landing page most likely has its own domain (www.newcampaign.co.uk) name or subdomain (newcampaign.company.co.uk).

Also known as niche marketing, a microsite may either be linked in to a company website or not. However the main distinction of a microsite versus its parent company site is its purpose - it is a specific cohesiveness website compared to the microsite's broader overall parent company website.

Jewellery manufacturer use Microsite for Saying it with Diamonds campaign
What are they used for?
Microsites - tell your target audience
    
Microsites are typically used in marketing campaigns to provide a specific message for that campaign - often providing more details or as part of a sign-up proposition. For example a product or service, new launch competition or open-day invite.

Microsites may be used to create in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology. A phone retailer, for example, may present a new smart phone and support the sales presentation with a microsite specific to the new smart phones.

Customer trial extended on Interhauls Microsite campaign.

Why use a microsite?
It's about communicating something specific
    
The commercial purpose of a microsite (beyond driving product sales), often includes adding value to the site's visitors for branding purposes as well as providing editorial content and keywords allowing for greater chances of search engine inclusion.

Your microsite should also include analytics so you can measure your results and that all important return on investment.

More about Keywords

With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, they're created in order to specifically carry topic-specific, keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics.


Case Study :: Dectag microsite for tracking savings calculator

Some Key Facts
Squeeze the juice with Microsites
    
* Microsites are smaller typically 5-10 pages

* Microsites supplement your main company website

* Provide focused approach to marketing online

* Improves your search engine visibility

* Traceability built-in to see how campaigns doing

Best of all they do make financial sense as Microsites squeeze the juice when it comes to marketing, offering really good value for money too.
Try Free Microsite Demo
Something to shout about!
    
Here's a great demo to see how they work in practice.

As part of your Campaign Manager login you'll have access to update your own microsite and campaign newsletter to email out.

To avoid unnecessary spam please provide basic contact details and you'll get your login and link by return of email - it takes seconds!

We hope this article has been helpful!

Quick and Easy Demo of Microsites
 

Get in touch today for a free consultation and see how HML could help. Call 0845 230 2812
Email: enquiries@hmlmarketing.co.uk   Web: www.hmlmarketing.co.uk